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Brand:

MINDWARE

Product Description:

The buying behavior of today’s consumer is much different than the previous norm. They now budget more closely, seek promotions, use coupons, shop around for the best price and buy store brand goods more often, all while still seeking high quality products.Brand loyalty, specifically to national brands, is declining because of increased competition from store brands. Store brands are in a position to compete on value and quality—key attributes that today’s consumers seek. In add